GNC Launches In-Mall Marketing Test for ‘Hot’ Products
Jul 30, 2001
PITTSBURGH, PA - (July 30, 2001) General Nutrition Centers, the largest specialty retailer of nutritional supplements, today announced that it will test a new marketing and distribution concept that will place cart kiosks in 25 of the largest malls nationwide, beginning in August. The cart kiosks will be conveniently located in central traffic patterns in major malls where GNC already has stores, increasing the visibility and accessibility to GNC products.
The cart kiosks will feature some of GNC’s best-selling products, including ArginMax®, which is scientifically designed to support male and female satisfaction; and GNC’s exclusive product, Scan Diet™, a nutritionally complete meal replacement product for consumers who are striving to lose and/or maintain their weight. The cart kiosks will be located in California, Connecticut, Florida, Georgia, Iowa, Kentucky, Massachusetts, Michigan, New York, North Carolina, Pennsylvania, and Texas.
Roberta Gaffga, GNC Senior Vice President of Marketing, said, “This is an exercise in one-on-one marketing that places a small selection of GNC’s hottest products right in front of consumers in major metropolitan malls. The cart kiosk program not only introduces consumers to our best selling products, it also serves as a roadmap pointing them to our stores in these malls. This is truly low-cost, consumer friendly marketing.